Theron Neff | Photography, Arcing

Arcing

Photography Work

Arcing — A Warning Arc Display Across the TASER Device

the ask

Axon, based in Scottsdale, is the global leader in connected public safety technologies. The goal was to demonstrate an officer arcing the TASER X2 without a cartridge deployment, which was not previously possible. The creative was to be used in a series of marketing campaigns, while the visual story was to be brought to life through targeted email campaigns, ads, landing pages, and direct mail.

the answer

Based on the company’s objectives, I utilized a commercial photography studio to capture the model and TASER device. This had to be shot at different exposures due to the electrical arc of the TASER device, I combined the two images in post-production while enhancing the final image. The goal was to convey the TASER device arcing over undeployed cartridges.

what i did

Creative Direction
Photography

Visual Storytelling
Trade Show Collateral

Corporate Branding
Digital Display Ads

Client: Axon

Website: axon.com

Services: Creative Direction, Design

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Arcing

Arcing — A Warning Arc Display Across the TASER Device

the ask

the answer

what i did

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